A good company slogan captures what makes a brand or product different (and better!) than the competition.
It answers, “why should I choose you?”
And it’s catchy.
The best slogans and taglines:
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- Grab shoppers’ attention
- Keep the brand top-of-mind mind for later buying decisions
Done right, company slogans become as integral to the brand as the logo and brand name. When you hear the slogan, the product comes to mind immediately. (And when you see the product, you might hear the slogan in your head.)
Keep reading for 63 of the most memorable company slogans of all time.
63 of the catchiest company slogans ever
Company slogan Brand or product name Just Do It Nike Got Milk? California Milk Processor Board Breakfast of Champions Wheaties The Best a Man Can Get Gillette There are some things money can’t buy. For everything else, there’s MasterCard. MasterCard Think Different Apple Betcha can’t eat just one Lay’s America Runs on Dunkin’ Dunkin’ Donuts I’m Lovin’ It McDonald’s Maybe she’s born with it. Maybe it’s Maybelline. Maybelline Like a good neighbor, State Farm is there. State Farm Think Outside the Bun Taco Bell Think Big IMAX Taste the rainbow Skittles Red Bull gives you wings Red Bull What’s in your wallet? Capital One The Quicker Picker Upper Bounty Shave Time. Shave Money. Dollar Shave Club Fly the friendly skies United Airlines Have it your way Burger King All for Freedom. Freedom for All. Harley Davidson Quality never goes out of style. Levi’s Live in your world. Play in ours. PlayStation The Happiest Place on Earth Disneyland Eat Fresh Subway Belong Anywhere Airbnb I want my MTV! MTV Open happiness Coca-Cola Because you’re worth it L’OREAL Is it in you? Gatorade Can you hear me now? Verizon The snack that smiles back Goldfish Pure Michigan Michigan Economic Development Corporation Every kiss begins with Kay Kay Jewelers I ❤️NY Empire State Development Services Diamonds are forever De Beers All the News That’s Fit to Print The New York Times Everywhere you want to be Visa It’s finger-lickin’ good KFC Gotta catch ’em all! Pokemon Easy, breezy, beautiful… CoverGirl Eat Mor Chikin Chick-fil-A Nothing runs like a Deere John Deere The Ultimate Driving Machine BMW You’re in good hands Allstate Save money. Live better. Walmart Good to the last drop. Maxwell House Democracy Dies in Darkness Washington Post Impossible is Nothing Adidas King of Beers Budweiser It keeps going, and going, and going… Energizer Go Further Ford When you care enough to send the very best Hallmark Obey your thirst Sprite Have a break. Have a KitKat. KitKat Where’s the beef? Wendy’s Don’t leave home without it American Express Let’s go places Toyota Challenge everything Electronic Arts Snap! Crackle! Pop! Rice Krispies What happens here, stays here Las Vegas Convention and Visitors Authority We try harder Avis Yes We Can 2008 Obama presidential campaign
How do I choose a slogan for my business?
You’ll notice that many of the slogans above have a few things in common (that you can use as inspiration for your business):
- Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
- Different — Different is better than better. Stay away from the “We’re the Uber for ______” or a similar comparison to an existing business.
- Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
- Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
- Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.
Just… do it?
Create a ‘customer experience of champions’ and ‘the best a marketer can get’ by putting your new tagline into action with a free 14-day trial of ActiveCampaign.
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